Tag Archives: Acquisition

Startups /

AARRR: Product Marketing for Online Pirates

When it comes to product marketing, there are many concepts you can use to help you understand metrics. Here at Potential.vc we often talk alot about different marketing metrics with startups, however one of the easiest to understand has to be the AARRR concept, as delivered by Dave McClure. People often refer to this formaaa

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