Investments /

The Land of Opportunity: Silicon Savannah

With Potential VCs trip to the African continent this year to attend DEMO Africa 2015, here’s a quick overview to introduce you to the potential opportunities. The African continent over the last few years has seen an uplift in attention from VCs and the tech community globally. The opportunities of being first to market with products andaaa

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Startups /

AARRR: Product Marketing for Online Pirates

When it comes to product marketing, there are many concepts you can use to help you understand metrics. Here at Potential.vc we often talk alot about different marketing metrics with startups, however one of the easiest to understand has to be the AARRR concept, as delivered by Dave McClure. People often refer to this formaaa

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